ACTIVATION
Artgap
If women are going to be paid 47.6% less, they will paint 47.6% less. Art Gap is an exhibition presented by Standard Chartered to raise awareness of equal pay for equal work through art. An in-depth study* found that “Works by women artists sell for 47.6% less than those by men.” In response, a collective of women artists decided to use their canvas to make a statement that hopefully inspires the world to act.
*“Is gender in the eye of the beholder?” study, University of Oxford, Saïd Business School - Dec 2017.
*“Is gender in the eye of the beholder?” study, University of Oxford, Saïd Business School - Dec 2017.
Awards
Dubai Lynx Awards - 2021
Gold - Art Gap (Design)
Silver - Art Gap Exhibition (Brand Experience & Activation)
Bronze - Art Gap Exhibition (Media)
Bronze - The Book of Art Gap (Print & Publishing)
Silver - Art Gap Exhibition (Brand Experience & Activation)
Bronze - Art Gap Exhibition (Media)
Bronze - The Book of Art Gap (Print & Publishing)
Cresta Awards - 2020
Gold - The Book of Art Gap
Silver - Art Gap Exhibition
Silver - Art Gap Exhibition
WARC MENA - 2020
Gold - Art Gap Exhibition
Loeries - 2019
Gold - The Book of Art Gap
Silver x 2 - Art Gap Exhibition + The Book of Art Gap
Bronze x 2 - Art Gap Exhibition
Silver x 2 - Art Gap Exhibition + The Book of Art Gap
Bronze x 2 - Art Gap Exhibition
MEPRA - 2019
Gold - Art Gap Exhibition
Silver - Art Gap Exhibition
Bronze - Art Gap Exhibition
Silver - Art Gap Exhibition
Bronze - Art Gap Exhibition
Cannes Lions - 2019
PR Finalist - The Art Gap Exhibition
Cannes Lions Print - The Book of Art Gap
Cannes Lions Print - The Book of Art Gap