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ACTIVATION
Artgap
Client: Standard Chartered BANK - UAE
Year: 2020
AGENCY: TBWA\RAAD
If women are going to be paid 47.6% less, they will paint 47.6% less. Art Gap is an exhibition presented by Standard Chartered to raise awareness of equal pay for equal work through art. An in-depth study* found that “Works by women artists sell for 47.6% less than those by men.” In response, a collective of women artists decided to use their canvas to make a statement that hopefully inspires the world to act.
*“Is gender in the eye of the beholder?” study, University of Oxford, Saïd Business School - Dec 2017.
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Awards

Dubai Lynx Awards - 2021

Gold - Art Gap (Design)
Silver - Art Gap Exhibition (Brand Experience & Activation)
Bronze - Art Gap Exhibition (Media)
Bronze - The Book of Art Gap (Print & Publishing)

Cresta Awards - 2020

Gold - The Book of Art Gap
Silver - Art Gap Exhibition

WARC MENA - 2020

Gold - Art Gap Exhibition

Loeries - 2019

Gold - The Book of Art Gap
Silver x 2 - Art Gap Exhibition + The Book of Art Gap
Bronze x 2 - Art Gap Exhibition

MEPRA - 2019

Gold - Art Gap Exhibition
Silver - Art Gap Exhibition
Bronze - Art Gap Exhibition

Cannes Lions - 2019

PR Finalist - The Art Gap Exhibition
Cannes Lions Print - The Book of Art Gap